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Many companies in our industry spend
countless dollars on product development,
packaging, and advertising… and
"hope” to get results. Hope
that the retailer will display the
product appropriately. Hope that the
sales associates will explain the
product correctly to consumers. Hope
that the co-op dollars spent on in-store
positioning and emphasis will actually
be utilized for that purpose
Franklin
Resource Group is an essential business
tool that allows manufacturers to
better control their product's fate
where it matters most, the retail
floor. No longer must hope be a component
of your efforts to “win at retail”.
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