Located 25 miles from Denver in beautiful Boulder, Colorado, Franklin Resource Group was founded in the late 1990's to address the frenzied consolidation in the Sporting Goods and Outdoor industries. With the support of a few visionary, early-adopting clients the idea spread and the company became a nationwide presence servicing the entire sporting goods industry within a very short period.

Today, we exist to eliminate the gap created by consolidation that has forced many manufacturers to rely upon a strategy of “hope” in terms of retail execution. By that, we mean that it's not uncommon for manufacturers to spend hundreds of thousands of dollars to develop new products and build consumer demand. Yet there is an odd tolerance, even among the best marketers, for following the “hope” strategy when it comes to sell-through. Instead of actively managing the processes that ensure sales performance, many simply “hand the ball off” to their retail partners or reps and watch the scoreboard… somehow expecting to win.

We exist to offer our clients a scalable set of tools to address this issue in a way that is both effective and efficient (an elusive combination).

But along the way to objective business results, we became a family. Perhaps that's unimportant. Perhaps it's extremely important. But regardless of where you land on the matter, it's a big part of who we are. We treat each other, and our clients, with respect and admiration. We celebrate each other on our victories and we strive, always, to overcome our challenges together. And as we evolve and grow, we endeavor never to forget that the journey we share together sustains us in a way that no destination ever will.

We are excited for the road ahead and hopeful that our work will introduce us to the best and brightest brands and people that this dynamic industry has to offer. We welcome your questions, your feedback, and, hopefully, your partnership.

The Franklin Resource Group Family