Marty Lillis
Founder

An industry veteran with over 30 years experience in the sporting goods and outdoor marketplaces. (The very FIRST sales person hired by Reebok in the USA). Lillis, a serial entrepreneur, along with his companies, have partnered with some of the greatest brands in the industry. They include Reebok, Oakley, Nike, Russell Athletic, and Timberland to name just a handful. Sales and branding are passions for Marty. With the advent of the big box and retail consolidation, he identified the need for national coverage for the retail doors, a service that historically had been covered by the sales rep. In 1995 he established Franklin Resource Group. He plays the saxophone, but not very well.

Peter Goehrig
President

Peter took on the role as President after serving on the company's Board for the last several years. He is a growth oriented, seasoned executive that has run several significant companies in the overall sporting goods and athletic footwear industries. He has worked with many entrepreneurs to help build their businesses and lists work as one of his hobbies. Peter lives with his wife Barbara in Boulder and enjoys skiing and basketball. He claims when he went for his MBA at the Harvard Business School, he thought he was enrolling in the NBA.

Ernie Baske
Vice President of Operations

Ernie is a skilled operations specialist with a background in consumer products planning/manufacturing, and IT systems development and implementation. He has held operations positions with several consumer products companies including Bridgestone USA and RockShox Inc. The four years prior to Franklin Resource Group were spent developing business applications at an international semiconductor company in California's Silicon Valley. Ernie oversees Field Operations, Information Technology, and Human Resources. As a (nearly) completely recovered motorcycle adrenaline junkie, Ernie now embraces his inner geek, and would gladly discuss Excel formulas with anyone that will listen.

Mike Evans
Information Systems Data Analyst

If it plugs into the wall and doesn´t work, it´s Mike Evans´ job to fix it. Prior to joining FRG, Mike worked as a support specialist for over 6 years. He´s highly skilled at the troubleshooting of software problems. And being the tallest person in the office, he´s also great at adjusting a ceiling vent without a ladder! Mike is the kind of person who likes a challenge… among his other more common outdoor interests, like camping and off-road exploring, Mike enjoys Geocaching, which involves searching for items/capsules that others have left behind using a GPS device. Mike´s outlook on life? Anything’s possible; if they say it can’t be done, Mike will enjoy proving them wrong!

Ginna Larson
Client Services Manager

Ginna joined Franklin Resource Group with over 10 years of marketing communication and project management. She has an M.A. in Integrated Marketing Communication from UC Boulder, but jokingly says that her most impressive qualification for her current job is being able to tolerate Sean´s taste in music and Stacey´s incessant chatter about Chicago for 8 hours a day with a smile. She enjoys snowboarding, mountain biking, and snow shoeing, and is the proud mother of a beautiful baby girl, Hadley. Her most impressive physical feat? Natural child birth.

Sean Gavin
Client Development Manager

Sean has over 9 years retail experience, with over 6 years in the outdoor industry. He came to Franklin after a long tenure with REI, where he was responsible for operations management, inventory control, and vendor relations. Although he likes to joke that his favorite outdoor activity is drilling for oil, Sean is truly an avid outdoorsman and mountaineer. He´s climbed over 54 of Colorado’s famous 14´ers (mountains over 14,000 feet high) and has climbed over 22,000 feet while on an expedition in the Himalayas. What else makes Sean unique among his co-workers? His enjoyment of 70s music and his tendency to eat the same snacks every day at the same time.

Stacy Wogsland
Account Manager

Stacy has a BS in Meteorology from Northern Illinois University. Before coming to Franklin, she was an assistant buyer for Sears Holdings Co. She enjoys walking her puppy, Wrigley, and playing soccer. She played soccer through college, and fondly remembers her first televised game: Right after kick-off, she went to run up field and tripped over her own feet, falling flat on her face. She describes that moment as “fantastic”. Stacy thinks that being a people person makes her a good fit in her role at Franklin, and she also enjoys the panoramic view of the Flatiron Mountains from her desk. She is the only Cubs fan in the office, and lives by the motto “next year”. She’s finally starting to enjoy Colorado, but still believes Chicago is the best city in the world.

Rebecca Treiber
National Field Operations Manager

Rebecca has 15 years of professional experience in program and staff development, specializing in designing training programs and implementing incentive plans for staff retention. Rebecca is, essentially, the condutor of orchestra of field operations. She is responsible for our field operations - finding the best people possible across the country to be on our team, coordinating project completion, and ensuring quality. She enjoys the outdoors, fly fishing, running, her dogs, and collecting rocks (?!). With her dad in the army, she moved constantly as a kid. Name your home town - it's pretty likely that she has lived somewhere nearby.

Jimmie Davis
Regional Field Manager

Jimmie joined Franklin Resource Group as a Sell-Through Specialist in Sept 2004 and was promoted to Regional Field Manager in June of 2005. Before joining us, Jimmie managed retail stores for 14 years. He worked for such major retailers as Kohls, Jumbo Sports, JCPenneys and Venture Store. He holds a business management degree from a branch of the University of Texas. He is married with two amazing children (his description, but we agree) and coaches little league baseball. If the Texas Rangers were to offer him the head coach position, he would consider taking it - if the kids could play starting positions.