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The
initial investment in
our solutions is small
and, in every case we
know of, considerably
less expensive than the
costs incurred by a manufacturer
attempting to do the job
in-house.
The actual cost is variable
and is determined by the
number of doors serviced,
the duration of the work,
and several other variables.
Contact Franklin Resource
Group today to learn more
about how we can structure
a program for you that
is both cost efficient
and tactically effective.
Most importantly, when
it comes time to evaluate
the cost of using our
solutions, it's important
to compare our costs against
other typical trade expenditures.
For example,
Consider
the cost of POP materials,
almost 80% of which never
make it to the retail
floor without our services.
Consider
the cost of advertising
and how its effectiveness
diminishes when the consumer
has a negative experience,
or impression, originating
on the retail floor.
Consider
the cost of commission
dollars relative to the
regional sales rep's ability
to affect initiatives
conducted on a national
level.
All these factors clearly
demonstrate both the long
and short-term benefits
of working with Franklin
Resource Group.
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