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The
typical consumer today
is quick to judge and
unforgiving. And there
is only one constant from
retailer to retailer,
door to door. Inconsistency.
The quality of merchandising,
store staff training,
and POP placement is all
over the board.
To increase your sell-though
and reinforce the brand
message you have worked
so hard to create, you
need a tool that will
help you present your
products to consumers
in the best possible way.
Franklin Resource Group
understands this and will
work with you to create
an advantage for your
brand where it absolutely
matters most, on the retail
floor.
Some
statistics to keep in
mind:
"34% of SKU's are
out of stock"
"23%
of new products are never
placed on the store shelf
12%
of inventory remains in
back stock
70%
of consumer decisions
are made at the point
of purchase
84%
is the annual turnover
rate of part timers at
retail
EIGHTY FOUR
PERCENT!!!
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