Q. Click question to view answer.

 
 
 
 
 
 
 
 
 
 
 

A.

The typical consumer today is quick to judge and unforgiving. And there is only one constant from retailer to retailer, door to door. Inconsistency. The quality of merchandising, store staff training, and POP placement is all over the board.

To increase your sell-though and reinforce the brand message you have worked so hard to create, you need a tool that will help you present your products to consumers in the best possible way. Franklin Resource Group understands this and will work with you to create an advantage for your brand where it absolutely matters most, on the retail floor.

Some statistics to keep in mind:

• "34% of SKU's are out of stock"

"23% of new products are never placed on the store shelf”

“12% of inventory remains in back stock”

“70% of consumer decisions are made at the point of purchase”

“84% is the annual turnover rate of part timers at retail… EIGHTY FOUR PERCENT!!!

 

Uventus.